Zoe_Hodgens+Folio_Images39.jpg

Take it to the bank

Zoe_Hodgens Folio_Images38.jpg

Pedal & Crank
Agency: Dave Clark Design

ANZ loves small business so much that they asked Prickly Moses to craft this cheeky brew for their staff. Exploring the universal appeal of old English pubs and their indisputable charm, Pedal & Crank is cockney for a bank, so the relevance is immediate, a cheeky nod to who the beer is made. It also alludes to the bank's origins established under a Royal Charter granted in London on 2nd March 1835 by adopting features seen in the ANZ Gothic building on Collins Street.

Zoe_Hodgens Folio_Images39.jpg