Sarah Anderson approached us to create a new identity for her photography business. Our solution was to explore the idea of the original meaning of photography, is painting with light. The brand uses a pattern of wavelengths, representing the colour spectrum the human eye can see — a mix of red, green and blue. A simple custom wordmark was also created to complement the colour spectrum pattern.
We produced the stationery through The Hungry Workshop, with the business cards using a photochromic ink that reacts to sunlight, changing the colour of the wavelengths from clear to colour.
