Filantropia

Filantropia is an independent philanthropic advisory firm helping clients plan long-term giving strategies with their wealth to ensure longevity and purpose in their giving.

They needed a brand that reflected that personal and meaningful nature of giving.

Key Insight
Philanthropy is deeply personal. Clients leave a unique mark on the world, and the brand should celebrate individuality and legacy.

Design Response
Fingerprint patterns were used as the key graphic element, representing the client making their unique mark with their giving. Macro imagery of natural ‘fingerprints’ such as feather textures reinforce individuality and elegance. A simple wordmark was developed to give a timeless and elegant feel, bringing a sense of legacy to the design. 

Outcome
A sophisticated, human-centric identity emphasising personal impact, legacy and bespoke service.

Agency
Dave Clark Design

Role
Concept development, brandmark, identity, publication, client facing, finished art, production management