Windana is a holistic drug and alcohol recovery service, founded by the St Kilda local community in the 1970s. It has since expanded to three locations in Victoria treating both adult and youth recovery.
They had developed a new 5-year strategy and needed a brand that communicated it to its wider audience.
We toured the three locations and spoke directly to the staff that support people through their recovery as well as the clients who are currently being treated by Windana to understand who they are and what Windana means for them and the communities they support.
Key Insight Recovery is personal and occurs at the intersection of client effort and support networks. Windana means ‘Which way?’, reinforcing choice and direction.
Design Response Two hearts merge (one representing Windana, the other the client) into a ‘W’ mark. The intersection is outlined to create a location maker, suggesting that Windana is the place to help your journey to recovery. Hand-drawn elements are layered over solid shapes to reinforce individuality and support. The strapline ‘Life. Changing.’ highlights transformation and the two key purposes of why a client would seek support from Windana.
Outcome The identity communicates empathy, guidance, personal growth and community support.
Agency Dave Clark Design
Role Research, concept development, brandmark, identity, publication, client facing, finished art, production management
