Sarah Anderson is a Melbourne-based photographer specialising in architectural, creative and experimental photography projects.
The brand needed to visually express the essence of her job as a photographer and the services she provided to her clients.
Key Insight Photography is fundamentally about capturing light. Patterns, colour and interaction can communicate creativity and experimentation.
Design Response Photography originally means ‘painting with light‘. I created a pattern of light wavelengths representing the visible RGB spectrum of colour and paired it with a simple custom wordmark. Photochromic stationery reveals colour in sunlight, linking to the idea of ‘painting with light.’
Outcome A striking, experiential identity reflecting creativity, the play of light and innovation.
Agency Sage Creative
Role Concept development, brandmark, identity, custom wordmark, website, client facing, finished art, production management
